Climate Tech Client

The objective of their engagement with Leadle Consulting was to set up a lead generation process in India, UAE, KSA markets through an effective outbound campaign.

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Value propositions: 

The client’s intuitive platform automatically tracks carbon emissions, assists companies in setting realistic emission reduction goals, and offers actionable pathways to reduce their carbon footprint. 

From identifying carbon hotspots to utilizing AI models to analyze enterprise data, they help companies proactively minimize their environmental impact.

Their main challenges were: 

• Identifying direct and indirect ICPs: Many companies lacked a dedicated role for sustainability reporting, making it harder to convey the scope and importance of their sustainability issues.
• Educating prospects: Some ICPs needed foundational knowledge on sustainability before they could fully understand the challenges they faced and how the client’s solutions could address them. 

Solutions:

• We identified ICPs and mapped the value proposition matrix for each ICP 
• Mapped the KPAs of the prospects (carbon tracking/emission reporting/ESG reporting) with the client’s value propositions (automated carbon tracking/sustainability co-pilot/emission reduction)
• Identified intent signals and set up a 3 channel personalized outreach campaign on Email, LinkedIn and Cold Calling. 
• Based on our interactions with prospects, we tweaked our outreach and positioning 

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Results:

• We helped our client successfully set 49 meetings within just 216 days, significantly accelerating their market penetration
• Our targeted lead generation strategy not only increased their client base but also enhanced trust within their target markets, achieving a client to meeting ratio of 74%
• We set out to achieve 8-16 discovery meetings by reaching out to a maximum of 2000 prospects from 750-1000 accounts in the pilot period. Our team ended up achieving 14 fulfilled meetings. (49 meetings till date)