Conversational Intelligence Platform

The objective of their engagement with Leadle Consulting was to set up a lead generation process in India and USA through an effective outbound campaign.

Their main challenges were: 

• It was difficult to establish themselves as a robust conversation tracking tool in highly competitive markets like India and the USA with no proper validation.   
• To run their first "stranger" outbound in India and USA 

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Value propositions: 

Their platform: 

• integrates with tools like Gong and offers its advanced call recording capabilities to deliver tailored solutions for businesses. 

• tracks trends in rep engagement, training completion, and correlates call behaviors with performance, offering actionable intelligence to refine sales strategies

Solutions: 

• 3-channel campaign focusing on 60% USA and 40% India with the initial target being B2B SaaS which has 20 to 30 sales reps.
• We used 3+ intent signals, such as gong users, active hiring for SDRs/BDRs, remote hiring, RevOps leaders using Salesforce CRM, etc., to tighten our targeting in India, resulting in 4 meetings in 30 days. 
• For the USA market, we started off with exploratory research on LinkedIn to understand the messaging and positioning. This resulted in 4 exploratory meetings giving our client a launchpad for long-term partnerships in the USA. 

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Results: 

With targeted outreach and messaging, we’ve helped establish them as a robust conversation intelligence platform in highly competitive target markets, successfully setting 15 meetings within 86 days.

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We set out to achieve 12-15 discovery meetings by reaching out to a maximum of 5000 prospects from 1430 accounts in the pilot period. Our team achieved 15 fulfilled meetings in the pilot period.