Digital Transformation Client

The objective of their engagement with Leadle Consulting was to set up a lead generation process in Asia (India, ME and SEA) and USA markets through an effective outbound campaign. 

Their main challenges were: 

• They needed to achieve offer-market fit to establish their offerings in the target markets
• To run their first "stranger" outbound in Asia (India, ME and SEA) and USA

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Value propositions: 

They offer managed services and staff augmentation to enable companies to adapt faster to the desired tech stack. 

They are the trusted technology solutions provider for over 50+ companies globally.

Solutions: 

• Launched LinkedIn and Call outbound campaigns across India, the Middle East, and Southeast Asia for the first 30 days. 
• Indian market showed a strong market fit for staff augmentation compared to managed services, so we focused on staff augmentation for the rest of our India campaign.   
• We used 3+ intent signals, such as active hiring, funding rounds, contract hiring, and revenue growth, to tighten our targeting in India, resulting in 22 meetings over the next 60 days and 1 closed deal. 
• For the USA market, we started off with exploratory research to understand the current challenges and market needs. This resulted in 3 exploratory meetings, giving our client a launchpad for long-term partnerships in the USA.

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Outcomes: 

With targeted outreach and messaging, we’ve helped accelerate their position as a trusted provider of software solutions in their target markets, successfully setting 41 meetings within 255 days.

We set out to achieve 8-16 discovery meetings by reaching out to a maximum of 2000 prospects from 1000 accounts in the pilot period. Our team achieved 16 fulfilled meetings in the pilot period. (41 meetings till date)