Our client specializes in offering digital solutions across real estate, banking, and insurance.
The objective of their engagement with Leadle Consulting was to set up a reliable lead generation process and a predictable pipeline.
They had a reliable client base but they wanted to strengthen their brand presence in their target markets.
Their primary product was a real estate sales management software, but their target buyers, decision-makers in real estate, weren't actively looking for a solution. So the challenge here wasn’t just selling the product, it was helping them realize they needed it.
So, we took a two-part approach to see how it works:
🔹 Hyper-segmentation: We categorized decision-makers by job title and tailored our outreach accordingly.
🔹 Education-first messaging: Instead of pushing a hard sell, we sent exploratory emails to highlight inefficiencies and introduce a better way.
🔹LinkedIn outreach worked exceptionally well in this segment. Email followed up to build trust and awareness.
🔹Real estate decision-makers weren’t quick to hop on calls, so we used a mix of LinkedIn and email to nurture them over time.
🔹Chances of outbound channels working for you largely depends on your approach.
We set out to achieve 16-20 discovery meetings by reaching out to a maximum of 2500 prospects in 90 days. Our team ended up achieving 18 fulfilled meetings.