Solutions:
- Our key message was this: Mentally burnt out or overworked employees are not productive.
- People who have the budget are typically the sales teams and they’re also the most burned out employees.
So, we decided to propose mental wellness programs for those teams that carried a majority of the revenue function and the stress associated with it and see how it worked.
Observations:
- Founders in the startup segment and HRs in the SMB segment showed more interest in the platform.
- Founder/Co-Founder/CEO in BFSI were more responsive on LinkedIn and HR roles in the IT industry were more responsive on calls.
- The exploratory approach generated good results in BFSI in India yielding 3 leads from 296 prospects.
- Focusing on companies with Great Places to Work (GPTW) certification helped us generate more leads in GCC.
Outcomes:
- LinkedIn proved to be the best channel generating 15 meetings, closely followed by phone with a 8.11% response rate.
- We achieved 19 meetings by reaching out to a maximum of 2000-24000 prospects in the pilot period of 3 months.
Learnings:
Though HR leaders are more aware of the need for mental wellness solutions, without active support from revenue-based decision-makers in sales, marketing, and founders themselves, it is not possible to get buy-in for these solutions.
