Product Adoption Platform

The objective of their engagement with Leadle Consulting was to set up a lead generation process in India and USA through an effective outbound campaign. 

Their main challenges were: 

• Running their first "stranger" outbound 
• Penetrating large, competitive markets like India and USA with no proper validation 
• Limited TAM.

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Value propositions: 

Their platform: 

• Enables real-time, personalized interactions with users through direct messaging, modals, tooltips, and pop-ups

• Provides data-driven insights from user interactions, enabling continuous optimization of app features and user experience

Solutions

• The client’s affordability and customization capabilities proved to be a great fit for the Indian market and so proceeded with a direct selling approach. 

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• Shift in product positioning from the ease of user onboarding to AI copilot for feature adoption and enhancing customer experience resulted in better outcomes and improved response rates. 

• To expand TAM, we tried expanding into Banking but challenge resonance was very low. 

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• For the US market, the direct selling approach didn’t work. Being a competitive market with many established players, we implemented an exploratory approach to gather product feedback from US-based product leaders. 

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• We then used these insights to build use cases for expansion into the US. 

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Outcomes

With targeted outreach and messaging, we’ve helped establish them as a reliable adoption platform in highly competitive target markets, successfully setting 12 meetings within 90 days.

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We set out to achieve 10 discovery meetings by reaching out to a maximum of 2000 prospects from 950 accounts in the pilot period. Our team ended up achieving 12 fulfilled meetings. [45 meetings till date]