Rafiki AI

Rafiki is a modern Conversation and Revenue Intelligence Platform that analyzes sales conversations to provide actionable insights. Rafiki records your sales calls, transcribes and analyzes the calls to deliver truth and clarity about your deals, your market and your team’s engagement levels.

Having done well in India, Rafiki wanted to expand to the US market. Being a relatively new product, they had little to no presence in the conversational intelligence space. So, they needed to find their ICP and product market fit for the US market.  Additionally, they faced huge challenges from established competitors who were well entrenched in the market.

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The Leadle team:

•  Conducted a re-assessment of Rafiki’s current ICP and developed new and improved assumptions that provided alternate strategies and target segments which were critical to validate before scaling the campaign. 

• After validating and establishing a new ICP, we conducted competitor based research as to why potential buyers did not want to switch from established conversational intelligence platforms even though Rafiki was a much cheaper option.

Leadle consistently delivered in not one but two aspects of the scope of work:

1.  Pre series A companies were targeted and Rafiki was shown as a cheaper and much more affordable option for other profiles like SDRs as opposed to AE profiles who use the more established and expensive conversational intelligence platforms for selling and generating revenue.
2. Leadle also opened up a whole new market segment- customer experience which was completely untapped and therefore increased the scope of their ideal buyers to segments which they didn't even think existed. 

The Leadle team consistently delivered in all aspects of the scope of work. We reached out to over 2000 prospects through all 3 channels with Linkedin giving the most traction of which 12% were converted into meetings. 

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