Our client is a tech consulting company with a learning & development platform that doesn’t just train employees—it tracks and measures its impact on business goals.
The objective of their engagement with Leadle Consulting was to set up a reliable lead generation process and a predictable pipeline.
They wanted to build a consistent and reliable pipeline so they approached Leadle to help them with their lead generation efforts.
Their initial ICP was BFSI, Manufacturing and Retail.
We started by connecting with decision-makers in revenue functions, HR, and L&D across mid-market enterprises.
Observations:
Conclusion:
It is absolutely possible to expand TAM beyond the initial target segments, if we can be open and curious about how our product/solution could be applicable in different markets/industries.