UDS

With more than 28+ years of experience, UDS is a digital-first, customized solution that helps create intelligent, connected workspaces that will optimize workplace performance and productivity. They have excelled in the greatest challenge of bringing India back to work post-Covid-19 by creating a safe and sustainable workspace for organizations.

As a long-standing and well-respected supplier of integrated facilities management services, UDS gets the majority of its business through referrals and existing customer connections. The UDS team wanted to explore additional sales opportunities through Leadle’s lead generation services by setting up an outbound revenue channel.

Leadle put in place a specialized team which ran a 3 channel campaign consisting of email, LinkedIn and Cold Calling.

Leadle validated UDS’s requirements for an application that unifies all of their facilities and related personnel processes by identifying and sourcing relevant ICP in the facilities and procurement departments.

During the engagement, the team targeted mid-level management positions and observed a 2x boost in call conversion rate. Furthermore, the team was able to achieve a 102% lead target with a 41.6% conversion rate in meetings booked. The team was able to assess the market for IFM and by implementing this lead generation campaign, potentially enter into commercial conversations with some of India's large MNCs in manufacturing, retail, and IT industries.