Our client is an end-to-end construction workforce management platform that streamlines multiple elements including, payroll, time tracking, safety, compliance, field productivity, rewards, and recognition for building contractors in the USA.
The objective of their engagement with Leadle Consulting was to set up an effective lead generation process.
Most construction companies handled their payroll process in siloed systems.
Some of them had similar tools in place to manage the payroll and productivity of their staff
The client’s extensive platform offers:
Access to all relevant workforce and operational data in one place, eliminating the need for multiple systems
Valuable insights about your workforce, streamlines processes, and uses data to forecast future trends for proactive decision-making
Solutions:
Feedback call approach worked better than cold-selling approach.
Reaching out to companies in the same geographical location as the client, i.e., California, responded better to Call and LinkedIn.
Companies in nearby locations like Chicago and Texas showed high intent and responded better on LinkedIn, with most of them accepting invitations to meet.
Positioned the client’s value proposition, highlighting the ease of time tracking in payroll process which is a significant issue for smaller companies in construction.
Results:
With targeted outreach and messaging, we’ve helped accelerate their position in their target markets, successfully setting 18 meetings within 180 days.
We set out to achieve 16-20 discovery meetings by reaching out to a maximum of 1200 prospects from 780 accounts in the pilot period. Our team achieved 18 fulfilled meetings in the pilot period (20 meetings till date) with a lead-to-meeting ratio of 66%.