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"I have a great drip sequence, the right set of tools, personalized emails/messages and good SDRs but I'm still not getting enough traction."
If this is you, keep reading as to how you can turn around your lead count (and make it stay that way!).
A lot of start-ups and SMBs doing outbound marketing in the US, find that setting up a drip sequence, getting the right tech stack optimization in place, writing good content, and constantly optimizing are still not enough to jumpstart outbound leads.
What are you missing?
Almost always it's:
- A great website✅
- Good SEO✅
- Reviews on third-party sites✅
- Branding✅
All of these elements, especially a kick-ass website, need to be part of your sales arsenal too!
For companies invested in Startup Lead Generation and SMB Lead Generation, the essentiality of these components can't be overstated. In the competitive landscape of the US market, prospects prefer to undergo much of the product/service discovery process autonomously. An adeptly crafted email won't necessarily prompt them to book a meeting with your Sales Development Representatives (SDR), but it can guide them to your website followed by review sites. If these assets aren’t fulfilling their roles effectively, chances are that prospect will remain elusive.
There's no contesting that robust outbound marketing strategies offer the quickest way to generate new outbound leads in a fresh market, but to depend solely on them can be riskily akin to building a house on quicksand. You need a solid foundation — a wide-ranging lead generation strategy that includes all the crucial pieces we've talked about to achieve long-term, predictable success with your growth goals. By getting these elements aligned, you can expect to see a significant rise in your lead count.